Why choose us?
We help our customers from many sectors
Telecom
Managing Director Jakub Probola and the T-Mobile Hub:raum Team share why they’ve partnered with NorthStar since 2014 to teach sales and pitching to prospective Deutsche Telekom tech company investments
Software Houses
The Biz Dev Team at Europe’s largest Python dev house STX Next share the sales improvements they’ve made since working with us.
Startups
Ian Bori and Nunu Cohaeia of ride-hailing service Bolt discuss their gains from using NorthStar concepts with clients in European and African markets
Why is this important?
Have you ever experienced this:
- Marketing teams generate numerous leads, but Sales argue about their quality.
- Sales teams close deals, but often blame Marketing for not providing enough support.
- Internal conflicts that derail business momentum.
- Finger Pointing each other when results are not there.
At the same time...
Unified Strategy Impact
Companies that aligned their sales and marketing practices saw an average of 32% year-over-year revenue growth, while less aligned companies report 7% decline in revenue.
Source: Forrester Research
Lack of Personalization
77% of B2B purchasers said they wouldn’t even speak to a salesperson until they’d done their own research.
Source: The Corporate Executive Board Company
Not providing Enough Training
Companies that spend more on sales training have 50% higher net sales per employee and a 12% higher profit margin.
Source: Hubspot
Process is the Key
74% of buyers choose the sales rep that was first to add value and insight.
Source: Corporate Visions
Say goodbye to the blame game!
Introducing an unified approach to
Marketing and Sales.
How we solve these problems?
- Strategic Alignment: We ensure that both marketing and sales teams are aligned with the company’s goals, ensuring a seamless flow from lead generation to closing deals.
- Quality Lead Generation: Focusing not just on quantity, but on quality lead generation process that sales teams will find valuable and effective/ and easier to convert.
- Lead Sourcing: Leveraging external sources to supplement internal lead generation, ensuring a steady flow of potential clients.
- Unified Communication: Implementing systems that ensure marketing and sales speak the same language, ensuring that no lead is lost in translation.
- Efficient Process Mapping: Streamlining the processes between marketing and sales, ensuring that each lead is nurtured and followed up on effectively.
- Sales journey: Build a full scale growth department from your sales and marketing that brings efficiency and values on each stage of the client sales journey.
Our Recommendations
Watch our customers recommendations
SalesYY was created based on three brands: NorthStar Consulting + Anna PRO + Open Rate
We specialize in Marketing and Sales consulting for
Software Houses & IT Companies
Saas Businesess
Startups & Venture Capitals
Digital service companies
Who we've already helped
Some of our trusted customers
Statistics say
Importance of Content
95% of B2B buyers consider content as trustworthy when evaluating a company and its offerings.
Source: DemandGen Report
Social Selling
78% of salespeople using social media outperform their peers.
Source: Forbes
Alignment of Sales and Marketing
Organizations with tightly aligned sales and marketing functions experience 36% higher customer retention and 38% higher sales win rates.
Source: MarketingProfs
Meet our team of consultants
Marketing Strategy Webinars Sales Strategy
Anna Prończuk-Omiotek
Anna Prończuk-Omiotek a.k.a. AnnaPRO because she teaches how to do marketing like a PRO. Co-founder of SalesYY, marketing consultant, speaker and certified business trainer. She helps B2B and B2C companies increase the effectiveness of their marketing and create repeatable lead generation processes.
The list of satisfied customers includes over 300 companies and institutions, including:
- tech companies (Allegro, General Electric),
- software houses (Billennium, Codete, eLeader, Norbsoft),
- banking (Santander, mBank),
- healthcare (Medicover, Sandoz),
- Saas (Tutlo, LiveWebinar),
- and production companies (Segafredo Zanetti).
What distinguishes her from other consultants is the focus on business results using consulting techniques (mapping and optimizing marketing processes) and training techniques (“targeted” training based on previously diagnosed needs).
She is also a mentor and startup advisor who prepares entrepreneurs for a business pitch and investor presentation. Her clients win first places in startup competitions and gain funding of up to 1 million PLN.
She is the author of 4 online courses, the author of the YouTube channel “Anna PRO”, an academic lecturer at MBA and postgraduate studies, at universities such as Kozminski University.
She speaks as an expert at conferences including Europe, incl. ICERI in Seville (Spain) and Polish Conference “I Love Marketing & AI”, where she was awarded for the best presentation.
Simon Stanisz
Przemyslaw Simon Stanisz, founder of NorthStar Consulting Group. Over twenty years of experience in direct sales. Serial entrepreneur, co-founder of multiple successful businesses on the European market helping increase sales and marketing efficiency. Has trained and coached hundreds of salespeople and marketers in USA, Poland, UK, Slovakia, Hungary, Ukraine, the Baltics, France, and many more.
Has worked with all types of companies – from early-stage startups, to mature enterprises like Bolt, Deutsche Telekom, Lionbridge, Dotpay, InfoShare, etc. Enjoys working with tech companies that want to scale abroad and grow their sales and marketing.
Active in new technologies and startup communities in Europe and the US, working as a coach and a mentor. Presenter in organizations including Stanford University via the US-Polish Trade Council.
Co-founder of Hearty Foundation, an NGO helping fill the new technologies educational gap for marginalized groups (foster care children, people with disabilities, or rural-area children). Co-founder of Social Movers Hub – an organization focused on mentoring social startups, NGOs, and enterprise CSR departments to build a better business approach in helping others. Worked with UBS Bank, Cisco, Google, Shell and many more.
Marketing Funnels Content Marketing Social Media
Anna Winiczeńko
Anna is a Content Manager and Brand Strategist. She has been involved with digital marketing for almost 10 years. A marketing consultant and content manager at SalesYY.com, she assists companies in creating authentic and inspiring brands, crafting consistent customer experiences at every touchpoint with the brand.
She blends a creative approach with rigorous data analysis and a focus on achieving sales objectives. She executes marketing campaigns and manages content distribution across communication channels such as LinkedIn, Instagram, Facebook, YouTube, newsletters, blogs, and podcasts.
Furthermore, she is also a public speaker who leads workshops and presentations in marketing strategy, social media strategy, and AI-based marketing.
Jagoda Lewandowska
Sales and marketing consultant who specialised in cold mailing and Linkedin approach. More than ten years of experience in sales, sales management, recruiting and leadership. Member of the President’s Club at Southwestern Advantage (represents the top 1% of the company’s 250,000 employees throughout history).
Founder and CEO of Open Rate, a digital marketing agency based in Poland. Her company has helped hundreds of companies generate 1 million+ leads for potential clients in Poland, USA, UK, Estonia, Switzerland, Portugal, Latvia, Lithuania, and Finland.
Gained the B2B experience leading outreach, LG and sales activities in STX Next (the largest Python Software House in Europe) and Webcon (well-known EU low-code Business Process Automation Platform). Jagoda has recruited one of the biggest Polish sales teams with Southwestern Advantage.
With over 10 years of experience in sales, entrepreneurship, and marketing, Jagoda has developed a deep understanding of business operations and strategy. She is passionate about helping others succeed and is committed to empowering her clients to reach their full potential.
Patryk Omiotek
Patryk is a highly adaptable and multifaceted Software Engineer with over 15 years of experience, he has successfully brought numerous projects to life, from their initial conception to the final stages of delivery. Furthermore, as an IT trainer and consultant, he shares his knowledge and expertise with other developers, helping them to unlock their potential, build better and scalable apps, discover organization blockers and improvements.
In SalesYY he’s working with frontend, AI, no-code and backend technologies, which allows building powerful full-stack applications or MVPs.
Patryk has been working for tech giants like Disney, SiriusXM, Pro7 and also startups from Silicon Valley.
Sales Strategy Branding Marketing Strategy
Anna Wykurz
An expert in online communication, strategy and marketing, PR, and new technologies. A speaker, author of numerous business publications, and trainer.
She leverages her 20 years of experience in working with companies in the medical and beauty sectors to help them create strategies, build brand image, increase sales, and optimize marketing expenses. A born salesman, she loves modern communication and new media.
The founder of the technological company We Do Bots, which automates customer service in the medical, beauty, and hotel sectors. Recently, she co-created and introduced the new premium cosmetics brand Dr Ambroziak Laboratory to the market, where she was responsible for strategy, marketing, and management. She received a nationwide award for Marketing Director of the Year 2023 for the strategy she created.
Her definition of success is: Falling asleep with satisfaction and waking up with excitement.
Behavior-Led Marketing Data-Driven Growth Marketing
Kama Kotowska
As a Content and Growth Marketing enthusiast, she focuses primarily on an unconventional approach to solving communication problems and building creative strategies. She has been associated with the creative industry for over 10 years, and with the startup ecosystem for 4 years.
She performed at I Love Marketing & Technology (win in ’22, podium in ’23, TOP7 in ’24), InfoShare, ITMT, ACCELER8IT, txb.digital, PROexpert Days, SEO Vibes Poland and others.
She conducts personal, individual and tailor-made trainings in:
– Behavior-Led Marketing,
– Growth Marketing,
– Marketing strategy.
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